Message by Head of Department

One of the main reasons that case studies are ideal teaching methodology specifically in Business Studies is the wealth of practical, real life examples that can be used to conceptualize the theoretical concepts.

Case studies are a useful pedagogical tool. It is an interactive strategy, shifting the emphasis from teacher centered to more student centered activities resulting in development of key skills such as communication, team work and problem solving. Considering its importance and to further motivate the students, Department of Management Sciences.

COMSATS University has taken a leading role in organizing the first Business Case Competition in Islamabad. We have planned to regularly organize this competition in every semester in which teams from all over Pakistan may be invited, which will further provide the students the opportunity to not just learn from their team mates but also interact with teams from other business schools going through the same experiences.

Dr. Aneel Salman

Head
Management Sciences Department
COMSATS University, Islamabad

Message by Advisor

COMSATS Business Case Competition (CBCC) is the brain child of Mr. Imran Khan (Assistant Professor Marketing) which becomes a reality under the kind guidance of Dr. Aneel Salman, Head of Department of Management Sciences. This competition is organized with the vision to make it a central platform not only for all campuses of COMSATS University but even for all leading business schools of Pakistan, where business graduates can learn and improve business analytical and decision making skills. It will also provide students the opportunities to get a real life experience , better interaction with business experts and participate in different skill development workshops.

Mr. Imran Khan

Assistant Professor
Management Sciences Department
COMSATS University, Islamabad

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